For Advertisers
Drive Scale Media connects brands to vetted publishers across finance, insurance, health and home services. You set the filters and the price. You pay for records that meet them.
Why advertisers stay
A lead you cannot contact is not a cheap lead, it is a wasted hour. Everything below exists to keep that hour out of your week.
Every source is approved individually, not per account. We know which media property each record came from, and so do you.
Consumers who actively requested a quote, not an audience that happened to match a lookalike model built on last quarter's data.
Source-level breakdowns down to SubID, available over API. If a cohort underperforms you can see exactly where it came from.
Geography, age, coverage, property type, debt band, credit tier. Set them once and records outside them never reach your invoice.
Cost per lead, cost per acquisition, pay per call or a hybrid. Caps are set by day, week or month and are respected.
One person who knows your campaign, reads the same dashboard you do and answers in hours rather than days.
Lead quality & scoring
Most networks screen after the complaint. We screen before delivery, because a record you have already paid for and already dialled is the expensive kind of mistake.
Every submission passes a sequence of checks, and anything that fails is dropped rather than discounted. You see the rejection reasons in your reporting, so the filter itself stays accountable.
Traffic quality & anti-fraud
Fraud in lead generation is rarely dramatic. It is usually a source that drifts, slowly, until a quarter of your spend is going nowhere.
Bot, emulator and data-centre signatures are blocked at submission. Velocity and pattern analysis flags sources whose behaviour stops looking human.
Independent certification captures what the consumer actually saw and when they accepted it, held against the record for years rather than weeks.
We check live landing pages still in market, not just the versions submitted at onboarding. Claims that drift get the source paused.
Delivery & integration
We fit the way you already work. Most advertisers are taking test traffic within 48 hours of the first call.
If you do not have an endpoint ready, we can deliver to email or a shared sheet while your engineering team catches up. It is not elegant, but it means you are not waiting on a sprint to start buying.
Start an integration| Method | How it works | Best for |
|---|---|---|
| Ping-post | We ping your endpoint with partial data, you bid or decline, and we post the full record on acceptance. | Buyers who price each lead individually |
| Direct API | Records posted to your endpoint in real time with a documented schema and retry handling. | In-house CRMs and custom routing |
| CRM delivery | Native delivery into Salesforce, HubSpot or your dialler, with field mapping handled on our side. | Sales teams working out of one system |
| Pay per call | Calls routed to your centre with a buffer, IVR qualification and duration-based billing. | Insurance, Medicare and home services |
| Scheduled file | Batched CSV delivery on the cadence you set, with the same screening applied. | Nurture and lower-urgency verticals |
How it works
Target geographies, daily caps, the CPA you need to hit, and the filters that matter in your vertical. We map those against publishers already converting on similar criteria.
Ping-post, API or CRM delivery, with postbacks wired in both directions so attribution is settled from day one rather than reconciled at month end.
A controlled volume across a small set of sources. You judge contact rate and conversion on your own numbers before anyone talks about scaling.
We read the same source-level dashboard you do. Underperforming sources get paused, strong ones get more volume, and you see both in reporting.
