Contact rate
What share of delivered records your team actually reaches. The single best early signal of whether a source is real.
Results
We do not ask partners to measure us on impressions or delivered volume. The questions that matter are whether the phone gets answered, what it cost, and whether the figure held three months later.
What we report on
Every partner sees these broken down by source. If one of them moves in the wrong direction, you will usually hear it from us before you spot it.
What share of delivered records your team actually reaches. The single best early signal of whether a source is real.
Measured against your closed business, not against our delivered volume. Cheap leads that never close are not cheap.
How much you send back and why. A rising return rate on one source is a problem we want surfaced, not smoothed over.
How long from first test lead to predictable daily volume at your target cost. Usually four to six weeks.
Representative engagements
Three patterns we see repeatedly. The specifics differ by vertical, but the shape of the problem rarely does.
The problem. Buying shared leads from four networks with a contact rate under 30%. Agents were spending most of the day on records that never answered.
What we changed. We moved them to scored, exclusive-window delivery with litigator scrubbing applied before the post, and cut the two worst-performing sources in week two.
The problem. Paying for shared leads resold to five contractors. By the time their team called, the homeowner had already booked someone else.
What we changed. Switched to exclusive delivery filtered by ZIP, ownership status and project timeline, with calls routed straight into their dialler.
The problem. Growing fast but unable to prove consent on inherited traffic, which had become a problem during a compliance review.
What we changed. Rebuilt their supply on certified traffic only, with consent certificates attached to every record and full source attribution.
About these figures. They are representative of outcomes across the network rather than a guarantee for any individual campaign. Results depend on your vertical, your offer, your filters and how quickly your team works delivered records. We will give you an honest view of what is achievable on your criteria before you commit to anything — see our terms for how we describe performance.
Partner feedback